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Factors influencing consumer buying behavior towards Aloe vera products

Year: 2024

Type: article

Abstract: This study aims to explore the factors that influence consumer buying behaviour towards Aloe vera products in Sirsa District, Haryana. The analysis is based on data collected from 100 respondents and provides insights into key drivers like brand, price, quality, and advertising. The results reveal the preferences of consumers and the importance of brand reputation in purchase decisions.

Source: International Journal of Agriculture Extension and Social Development

DOI: 10.33545/26180723.2024.v7.i11a.1275

Authors: Satinder Singh, Palbinder Kour, Suman ., Sachin Kumar

Institutions: Chaudhary Charan Singh Haryana Agricultural University, Guru Jambheshwar University of Science and Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: diamond

OpenAlex ID: W4404075723

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