Work

Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions

Year: 2024

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-07-2024-0980

Authors: Kan Jiang, Dailan Zhou, Xiaoning Bao, Silan Mo

Institutions: Guangxi University, Guangxi Vocational University of Agriculture

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404110955

FWCI: 10.84

Cites: 54

Cited by: 15

Related to: 10