Verifying the structural relationship between brand Kimchi selection attributes and brand trust, brand attitudes, and brand loyalty: focusing on online purchasing
Year: 2024
Type: article
Study design: Observational Study
Authors: The Table and Food Coordinate Society of Korea, Gyoung-Mi Cho, Sung-Hun Kim, Seung-Hoo Lee
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404129646