The Impact of China's Public Interest Agricultural Live Commerce Characteristics on Consumers' Purchase Intentions
Year: 2024
Type: article
Study design: Observational Study
Source: The e-Business Studies
Authors: Ji-Ang Ping, Dong-Oh Choi, Il-Hwan Ma
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Zero hunger
Open Access status: closed
OpenAlex ID: W4404288551