Work

Pengaruh Kualitas Pelayanan terhadap Volume Penjualan

Year: 2024

Type: article

Abstract: The purpose of this study was to determine the effect of service quality on sales volume at the Madina Sejahtera mini market in Dalan Lidang, Panyabungan District, Mandailing Natal Regency. The research ethod used is a quantitative method by describing data using purposive sampling. The sample of this study was 100 people using a quantitative approach with the help of SPSS version 21. Data analysis using the t test obtained the results of t count 14.053 and t table at a significance level of 5% of 1.664, so t count > t table. This shows that there is an effect of service quality on sales volume in Dalan Lidang, Panyabungan District, Mandailing Natal Regency.

Source: Jurnal Nuansa Publikasi Ilmu Manajemen dan Ekonomi Syariah

DOI: 10.61132/nuansa.v2i3.1240

Authors: Siti Aminah Harahap, Muhammad Ardiansyah, Andy Hakim

Institution: Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4404421072

FWCI:

Cites:

Cited by: 2

Related to: 10