Work

A Study on Consumer Perceptions of International Online Platforms: Focusing on Chinese e-commerce

Year: 2024

Type: article

Source: Innovation Enterprise Research

DOI: 10.37297/ier.2024.9.9.3.215

Author: Seong-won Eum

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404424843

FWCI:

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