Showcasing Procedures that Impact the Obtaining Choice Handle of Buyer A Case Think about Condominium Bangkok Region
Year: 2024
Type: article
Study design: Observational Study
Abstract: Foundation and Aims: This inquire about looks at the promoting techniques that impact consumers' acquiring choices, employing a case consider of condominium units in Bangkok. The goals of this consider are (1) to examine the individual components of buyers that relate to their acquiring choices of condominium units in Bangkok, (2) to think about how consumers' individual components influence the showcasing techniques of condominium units in Bangkok, and (3) to look at the showcasing methodologies that influence consumers' acquiring choices within the case consider of condominium units in Bangkok. Strategy: Graphic factual examination is utilized in this ponder. The insights connected incorporate recurrence, rate, cruel, and standard deviation. Inferential measurements incorporate Autonomous Tests t-test, One-Way Examination of Fluctuation (ANOVA), relationship investigation, and stepwise different relapse investigation Results: The consider of the relationship between promoting procedures that impact the acquiring choice prepare for condominium units in Bangkok (Y1) appeared that buyers of condominium units, in terms of promoting and open relations (X1), had a P-value of 0.001, which is less than 0.05 (0.000 < 0.05). Also, in terms of deals advancement (X3), the P-value was 0.001, too less than 0.05 (0.000 < 0.05). The relapse examination condition can be composed as takes after: Y = 181.516 + 1.344 (X1) + 2.312 (X3)
Institution: Bangkokthonburi University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404641156