Work

The Impact of Cultural Differences on Consumer Behavior in Individualist and Collectivist Societies: A Study of Advertising Effectiveness and Brand Loyalty in Germany and Turkey

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: Springer proceedings in business and economics

DOI: 10.1007/978-3-031-66517-2_5

Author: Laçin Serra Ateş

Institution: Hochschule Fresenius

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404655010

FWCI: 3.03

Cites: 16

Cited by: 5

Related to: 10