Work

The Influence of Brand Trust on Purchase Decisions at Kopi Kenangan Batam

Year: 2024

Type: article

Abstract: This research aims to analyze the effect of Brand Trust on Purchasing Decisions at Kopi Kenangan Batam. The method used in this research is Simple Linear Regression. The sample to be studied was 100 respondents using the Slovin formula and purposive sampling technique. The characteristics of the sample studied were consumers located in Batam, had purchased Kopi Kenangan products 2 times and were at least 15 years old. The results of this study are expected to provide an overview of the Effect of Brand Trust on Purchasing Decisions at Kopi Kenangan Batam.

Source: Jurnal Indonesia Sosial Sains

DOI: 10.59141/jiss.v5i11.1496

Authors: Desi Natasya Aswar, Siska Amelia Maldin

Institution: Politeknik Pariwisata Batam

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404720667

FWCI: 0.944

Cites:

Cited by: 2

Related to: 10