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Pengaruh Persepsi Manfaat, Hedonic Motivation terhadap Penerimaan dalam Niat Gabung Membership Gym di Semarang

Year: 2024

Type: article

Abstract: This research aims to examine the effect of perceived benefits and hedonic motivation on the intention to join gym membership in Semarang. The research method used is a quantitative method. The data collection method used is an online quetioner survey with a questionnaire. The research sample is gym consumers in Semarang with a sample size of 151 people. The results of the SEM analysis using SMART PLS software show perceived benefits and hedonic motivation is proven to have a positive effect on the intention.

Source: Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis Syariah

DOI: 10.47467/alkharaj.v6i12.4655

Authors: Wisna Rizki Ramadan, Harmanda Berima Putra

Institution: Universitas Stikubank

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404897150

FWCI:

Cites: 10

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Related to: 10