Work

Pengaruh Brand Image dan Ulasan Pelanggan Terhadap Minat Beli Smartphone OPPO Di Kota Surabaya

Year: 2024

Type: article

Abstract: This study explores the factors influencing the purchase intention of Oppo smartphones in Surabaya. The factors discussed include brand image and customer reviews. The aim of this research is to determine the impact of brand image and customer reviews on the purchase intention of Oppo smartphones in Surabaya. Data collection in this study was conducted using a questionnaire distribution method and analyzed using the Partial Least Square (PLS) application. The results of this study indicate that brand image and customer reviews have a positive effect on the purchase intention of Oppo smartphones in Surabaya.

Source: Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis Syariah

DOI: 10.47467/alkharaj.v6i12.4797

Authors: Ardian Dwi Prayoga, Hery Pudjoprastyono

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404897306

FWCI:

Cites: 5

Cited by:

Related to: 10