Work

Consumer Trust and Brand Reputation: Driving Mechanical Keyboard Purchase Intention on Instagram

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Technology Innovation and Its Applications (ICTIIA)

DOI: 10.1109/ictiia61827.2024.10761236

Authors: Hanif Akbar Ramadhan, Elfindah Princes, Desman Hidayat

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404915508

FWCI:

Cites: 20

Cited by:

Related to: 10