Work

The Influence of Sales Promotion, Attractiveness of Internet Advertising, and App Quality Features on Impulse Buying Decisions for Batik Fashion Products at Tiktok Shop

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Technology Innovation and Its Applications (ICTIIA)

DOI: 10.1109/ictiia61827.2024.10761251

Authors: Fadilla Kardika Putri, Mochammad Rizki Pratama, Muhammad Raihan Rafi Al Azharr, Yuniarty, Ferry Hartono

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404915959

FWCI:

Cites: 18

Cited by:

Related to: 10