Work

Pengaruh Produk, Harga, Tempat, dan Kualitas Layanan Islami Terhadap Keputusan Pembelian di Omah Dewe Malang

Year: 2024

Type: article

Abstract: This study aims to determine the effect of Islamic product, price, place, and service quality on purchasing decisions at omah dewe Malang. This study used a quantitative approach to the research subjects of omah dewe Malang customers. The analysis tool in this study was to use smartPLS 4.0 software using SEM (structural equation modeling) analysis. The respondents in this study were 150 respondents in omah dewe Malang. The results of this study indicate that Islamic products, prices, places, and service quality have a significant effect on purchasing decisions at omah dewe Malang.

Source: Journal of Islamic Economics Development and Innovation

DOI: 10.22219/jiedi.v4i3.37865

Authors: Muhammad Akhbarul Haqiqi, Mochamad Novi Rifa'i, Fitrian Aprilianto

Institution: Universitas Muhammadiyah Malang

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4404939306

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