Work

In terms of complexity theory via fsQCA: the role of inbound digital marketing in purchase decision making

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2025.10067725

Author: Abeer Elsayed Fayed

Institution: University of Tabuk

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405000145

FWCI: 0.939

Cites:

Cited by: 2

Related to: 10