Pengaruh Kualitas Pelayanan Produk, Promosi, Harga Dan Distribusi Terhadap Minat Beli Kembali Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi
Year: 2024
Type: article
Study design: Observational Study
Abstract: The main objective of this research is to test and analyze the influence of service quality, product, promotion, price and distribution on customer repurchase interest with customer satisfaction as a mediating variable. The data analysis method used is Partial Least Square (PLS), with the help of SmartPLS3.0 progam. The results of this research show that the variables that have a significant influence on satisfaction are Service Quality and Product. Meanwhile, Promotion, Price and Distribution do not have a significant direct effect on Customer Satisfaction. Apart from that, service quality, products, promotions, distribution and customer satisfaction have a direct and significant influence on repurchase interest. Meanwhile, price has no significant effect on repurchase interest
Source: JWM (Jurnal Wawasan Manajemen)
Authors: Cecep Sujana, M. Riza Firdaus, Ahmad Rifani
Institution: Lambung Mangkurat University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405121240