Work

The Current Position of Neuromarketing as a Tool of Marketing and Communication Strategy

Year: 2024

Type: article

Source: Communication Today

DOI: 10.34135/communicationtoday.2024.vol.15.no.2.10

Author: Ladislav Pátík

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405485633

FWCI: 0.944

Cites: 19

Cited by: 2

Related to: 10