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Digital innovation and automation of business processes using quick response code: advancing the means-end chain theory

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Year: 2024
Type: article
Study design: Observational Study
Source: Business Process Management Journal
DOI: 10.1108/bpmj-05-2024-0339
Authors: Krupa Rai, Ranjan Chaudhuri, Sheshadri Chatterjee, Demetris Vrontis, Antonino Galati
Institutions: Somaiya Vidyavihar University, K J Somaiya Institute of Management, Pôle Léonard de Vinci, Indian Institute of Technology Kharagpur, University of Nicosia, S P Jain School of Global Management, Lebanese American University, University of Palermo
Language: English

Topic: Consumer Behavior and Marketing Influence
Subfield: Marketing
Field: Business, Management and Accounting
Domain: Social Sciences

Open Access status: closed
OpenAlex ID: W4405539348
FWCI: 2.339
Cites: 107
Cited by: 5
Related to: 10
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