Digital innovation and automation of business processes using quick response code: advancing the means-end chain theory
Year: 2024
Type: article
Study design: Observational Study
Authors: Krupa Rai, Ranjan Chaudhuri, Sheshadri Chatterjee, Demetris Vrontis, Antonino Galati
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4405539348
