Work

Pengaruh Konten Marketing Di Media Sosial Terhadap Keputusan Pembelian Konsumen Pada Shoope Di Kota Semarang

Year: 2024

Type: article

Abstract: This research examines the influence of marketing content on social media on consumer purchasing decisions on the Shopee e-commerce platform in Semarang City. Using a descriptive quantitative approach, with a sample of 50 people, this research found that marketing content positively and significantly affects consumer purchasing decisions. In addition, the marketing content variable shows a strong correlation and high reliability in influencing purchasing decisions. This research shows the importance of appropriate marketing content strategies in influencing consumer interest and trust in the region.

Source: Aliansi Jurnal Manajemen dan Bisnis

DOI: 10.46975/tkdawx02

Authors: Devi Alvianti, Anggi Pengestuti, Siti Umi Sa'adatur Rohmah, Riesmita Kustanti, Ratih Pratiwi

Institution: Universitas Wahid Hasyim

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405572005

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10