Work

Unveiling the impact of Live-Stream Commerce (LSC) Customer Satisfaction in Online SMEs towards minimizing Cart Abandonment Rate (CAR)

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Seminar on Application for Technology of Information and Communication (iSemantic)

DOI: 10.1109/isemantic63362.2024.10762473

Authors: Raden Ajeng Dyah Wahyu Sukmaningsih, Joshua

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405634422

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