An Analytical Study of E-commerce Strategies and Consumer Behavior in India: Current Trends and Future Prospects
Year: 2024
Type: article
Abstract: This research article delves into the evolving landscape of e-commerce strategies in India, focusing on their impact on consumer behavior. It identifies key trends, examines the interplay between digital innovations and purchasing patterns, and provides insights into future prospects. The study highlights the importance of personalized marketing, data security, and sustainable e-commerce practices, proposing a roadmap for businesses to thrive in the competitive Indian market
Author: Venkatesh A -
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405808197