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The Influence of Shopee Paylater Digital Payments Towards Surabaya Society's Consumer Behavior

Year: 2024

Type: article

Abstract: This study aims to analyze the influence of the use of digital payments through Shopee PayLater on the consumer behavior towards Surabaya society. The research method used a quantitative method with a survey approach. Data were collected through questionnaires distributed to Surabaya society who use the Shopee PayLater service. Data analysis was carried out using statistical tests to determine the influence of the independent variable (use of Shopee PayLater) towards the dependent variable (consumer behavior). The results of the study showed that there was a significant influence between the use of Shopee PayLater on the consumer behavior of Surabaya society. The more often people use Shopee PayLater, the higher the level of consumer behavior shown. This is due to the ease of access and various promotions offered by Shopee PayLater, which encourage people to make purchases without careful consideration.

Source: Pedagogic Research - Applied Literacy Journal

DOI: 10.70574/vzt1c762

Authors: Dika Zaim Adhlan, Machsun, Iis Suryani

Institution: STIE IBMT Surabaya

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4405877609

FWCI:

Cites: 1

Cited by:

Related to: 10