Work

The effect of language style in online reviews on consumers’ word-of-mouth recommendations

Year: 2024

Type: article

Source: Journal of service management

DOI: 10.1108/josm-06-2024-0265

Authors: Zhenzhong Zhu, Xiaowen Zhao, Minghui Shan, Haipeng (Allan) Chen

Institutions: Shandong University of Technology, Shanghai University, Shanghai Jiao Tong University, University of Iowa

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405891536

FWCI: 5.836

Cites: 87

Cited by: 8

Related to: 10