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Pengaruh Voucher Diskon dan Gratis Ongkos Kirim Terhadap perilaku Konsumtif ditinjau dari Perspektif Islam

Year: 2024

Type: article

Abstract: This study aims to analyze whether there is a significant influence between offering discount vouchers and free shipping on consumptive behavior. This type of research is descriptive research using a quantitative approach. The data collection tool used was a questionnaire which was distributed to 250 respondents to the Racun Shopee Karawang group. The results of this study indicate that there is an influence between free shipping vouchers and discount vouchers on consumptive behavior. This is a negative thing for the view of Islamic economics because Allah SWT has prohibited wasteful acts as stated in QS. Al Isro': 26-27.

Source: Jurnal Kajian Ilmiah

DOI: 10.31599/3hpynp70

Authors: Oktavia Putri Handayani, Tito Meitawati

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405902976

FWCI:

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