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Strategi Content Marketing Terhadap Minat Beli Kripik Kaca Mr Snack Padaaplikasi Tiktok Shop

Year: 2024

Type: article

Abstract: This research aims to answer how Content marketing affects buying interest in customers to determine their buyinginterest. A quantitative method was used in this study, by collecting data through a survey using Google Form which was given to 100 respondents who used TikTok Shop including students, civil servants, employees, etc. in West Java. Respondents were selected using a non-random snowball sample. The results of the study show that content marketing is influential significant positive on Buying Interest in Customers who use TikTok Shop This result shows that the better the Content marketing, the higher the interest in buying Mr. Glass Chips, snacks.

Source: Jurnal Ekonomi Manajemen

DOI: 10.37058/jem.v10i2.12157

Authors: Nazzar Mutaqien, Riris Roisah

Institution: ARS University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405916367

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