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Keputusan Konsumen Menggunakan Maskapai Penerbangan di Indonesia

Year: 2024

Type: article

Abstract: The main problem of the research is the lack of security system and the low level of trust that could affect the decision to use an airline. The purpose of the study is to analyze the security, safety and trust variables directly on passengers’ decision to use Garuda Indonesia airline. This study used a multiple linear regression approach with validity, reliability, t-test, F-test and hypothesis testing. The research sample was 80 respondents taken from Garuda Indonesia flight service users in Soekarno-Hatta International Airport. The key findings of this study are the safety and trust variables directly have a positive effect on the passengers’ decision, while the safety variable does not have a positive effect on the passengers’ decision to use Garuda Indonesia airline.

Source: Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)

DOI: 10.54324/j.mtl.v11i3.1409

Authors: Yana Tatiana, Theresia Glory Sarce Sihombing, Erman Noor Adi, Suharto Abdul Majid, Gema Akbar Ichwan

Institution: Institute of Transportation and Logistic Trisakti

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4406166902

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