A Study on the Structural Relationship Between Menu Quality, Customer Satisfaction, and Purchase Intention in Bakery Cafés - Focusing on the Moderating Effect of Social Media Utilization -
Year: 2024
Type: article
Study design: Observational Study
Source: 호텔리조트연구
Author: Myeong-Su Pak
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406358100