The Mediating Effect of Customer Value in the Relationship between Beauty Salon Marketing Mix and Revisit Intention among Generation MZ
Year: 2024
Type: article
Study design: Observational Study
Source: Journal of Health and Beauty
Authors: 창신대학교 복지문화대학원 미용예술학석사, Yeon Su Lee, Yang Hee Shin, Young Ju Lee, Mi Ock Woo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406591908