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The Cognitive Principles Influencing Online Consumer Behavior in E-commerce Platforms

Year: 2024

Type: article

Abstract: E-commerce has changed the shopping environment in the digital age, bringing with it both new opportunities and challenges for studying customer behavior.Businesses need to examine the cognitive principles underlying the growing trend of consumers making purchases through online platforms.Gaining an understanding of these concepts is crucial to improving customer satisfaction, user experience, and eventually sales.The main cognitive concepts affecting online consumer behavior in e-commerce platforms are examined in this article.

Source: Annals of Dunarea de Jos University of Galati Fascicle I Economics and Applied Informatics

DOI: 10.35219/eai15840409415

Author: Enache Maria Cristina

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $32

OpenAlex ID: W4406712089

FWCI: 1.415

Cites:

Cited by: 3

Related to: 10