Work

Who should say what? Interaction effect of content type and source for digital brand-related content

Year: 2024

Type: conference-paper

Source: HAL

Authors: Arrivé, Sandra, Andriuzzi, Andria

Institutions: Institut d'Economie Scientifique Et de Gestion, Conception de l'Action en Situation, Université Jean Monnet, Université Jean Monnet

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406744868

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Related to: 10