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The Influence Of Digital Marketing And Information Quality On Purchase Decisions In Zona Nyaman Café

Year: 2024

Type: article

Abstract: The purpose of the study was to determine the influence of digital marketing and information quality on purchasing decisions. The design of this study was quantitative descriptive by selecting a sample of 100 visitors to the Café Zona Nyaman in Bireuen Regency. The results of the study prove that digital marketing and information quality partially, positively and significantly influence consumer purchasing decisions at the Café Zona Nyaman, and the highest variable that has an influence is information quality.

Source: JIM Jurnal Ilmiah Mahasiswa Pendidikan Sejarah

DOI: 10.24815/jimps.v9i4.33147

Authors: Mulyadi Mulyadi, Zalikha Zalikha, Emalia Ariska, M Yusuf

Institution: Universitas Banda Naira

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4407000206

FWCI:

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