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A Study on the Factors Influencing Live Streaming Consumers’ Purchase Decisions Based on Perceived Value Theory

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/ieem62345.2024.10857203

Authors: Hongnian Zhang, Xin Hu, Xinao Shi, Jiao Xue

Institution: Shanghai Jiao Tong University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407129555

FWCI:

Cites: 22

Cited by:

Related to: 10