Depth Study of User Purchase Influencing Factors in Platform E-commerce under the Background of Big Data and AI
Year: 2024
Type: article
Study design: Observational Study
Source: IC-ITECHS
Authors: Na Tang, Yixuan Han, Yanlin Wu, Fuli Sun, Xinyue Lai, Bingyan Huang
Institution: Geely University of China
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4407170736