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Pengaruh Strategi Pemasaran Terhadap Penjualan Produk Di CV. Faninda Jaya Meubel Desa Bulila Kabupaten Gorontalo

Year: 2025

Type: article

Abstract: This research aims to investigate the influence of marketing strategies employed by CV. Faninda Jaya Meubel. This research utilizes a quantitative approach, specifically a correlational quantitative research method. The data of this research are primary data collected by distributing questionnaires to customers of CV. Faninda Jaya Meubel. The sample size for this research is 35 respondents. The data analysis technique is sample linear regression. The research findings indicate that CV implemented marketing strategies. Faninda Jaya Meubel has a significant influence increasing sales. The marketing strategy contributes to 56.3% of the sales increase, while the remaining 43.7% is influenced by variables that are not examined in this research.

Source: Journal of Economic and Business Education

DOI: 10.37479/jebe.v3i1.28154

Authors: Rifaldi Arsyad, Radia Hafid, Melizubaida Mahmud, Raflin Hinelo, Sudirman Sudirman

Institution: State University of Gorontalo

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407249069

FWCI:

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