Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City
Year: 2024
Type: article
Abstract: This research aims to analyze the influence of information, prices and purchasing decisions. The method used is multiple linear regression with the dependent variable being Purchase Decision and the independent variables being Brand Image, Price and Product Quality. The results of this research show that price and purchasing decisions have a significant effect on purchasing decisions
Source: Majalah Ilmiah Bijak
Author: Riky Gilang Prayoga
Institution: Universitas Nusa Bangsa
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407312706