Work

An Empirical Study on the Effect of Consumer Confusion on Online Conformity Consumption in E-commerce

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: IEEE International Conference on Information Technology, Big Data and Artificial Intelligence (ICIBA)

DOI: 10.1109/iciba62489.2024.10869287

Authors: Hanyang Luo, Xiangning Shi, Jiaming Chen, Hao He, Yuexin Luo

Institutions: Shenzhen University, National University of Singapore

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407360822

FWCI:

Cites: 11

Cited by:

Related to: 10