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Impact of AI on Consumer Decision Making and Behavioural Influence on Attention Economy

Year: 2025

Type: article

Abstract: Human attention is an important resource for advertising companies to attract consumers using technology to interact with the attention economy. The power of AI to anticipate preferences and customize marketing tactics can potentially impact customer decision-making and affect purchasing behavior. The descriptive analysis is used as a research design. The stratified sampling method was used with the 76 respondents as a sample survey. Demographic factors of age do not influence consumer decision-making and buying. It concludes the regression analysis fits with the model.

Source: International Journal of Science and Research (IJSR)

DOI: 10.21275/sr25206172758

Author: G Anitha Devi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407411869

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