Work

Peran Advertising, Brand Image, dan Brand Trust dalam Mempengaruhi Minat Beli Produk Kosmetik Maybelline New York pada Marketplace Shopee

Year: 2024

Type: article

Abstract: This study aims to determine the influence of Advertising, Brand Image, and Brand Trust on Purchase Intention of Maybelline New York Cosmetics Products on the Shopee Marketplace in Sidoarjo Regency. The research employed a quantitative method with the population being the residents of Sidoarjo Regency. Nonprobability sampling was used with purposive sampling method, and the number of respondents was 100 people. Data collection was conducted through questionnaire distribution using a Likert scale. The data analysis technique used multiple linear regression with the assistance of Statistical Package for the Social Sciences version 26.0 for Windows. The research findings indicate that Advertising, Brand Image, and Brand Trust individually have a positive influence on the purchase intention of Maybelline New York products in Sidoarjo Regency

Source: Jurnal Ecogen

DOI: 10.24036/jmpe.v7i3.16296

Authors: Reva Rahma Maulida, Dewi Komala Sari, Misti Hariasih

Institution: Universitas Muhammadiyah Sidoarjo

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407601420

FWCI:

Cites:

Cited by:

Related to: 10