Work

Frozen Baby Octopus (Octopus Membranaceus) Marketing Management

Year: 2024

Type: article

Abstract: This research aims to determine the marketing management of frozen Baby Octopus (Octopus Membranaceus) at PT. BIN Central Java. And to find out the marketing strategy and marketing mix of frozen Baby Octopus (Octopus Membranaceus) at PT. BIN Central Java. This research aims to analyze marketing strategies in marketing management and to determine the marketing mix in marketing management. The research methods used are descriptive methods, SWOT Analysis, and 7Ps with a quantitative approach based on interviews, observation, active participation, and documents. One form of marketing strategy that can support marketing of products to create consumer satisfaction is the use of a (marketing mix).

Source: Jurnal Ilmiah Ekotrans & Erudisi.

DOI: 10.69989/s1mp7k24

Authors: R. Sugeng Rahardjo, Prayoto Prayoto, Djoko Surahmat, Bambang Supriyadi, Dewi Alima Nostalia Suseno, Salsabila Kustiandika

Institutions: Politeknik Pelayaran Surabaya, Politeknik Ilmu Pelayaran Semarang, Politeknik Bisnis Indonesia

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4407856402

FWCI:

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