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A Study on Indonesian Consumers’ Purchasing Characteristics of Korean Products through Online Distribution Platforms

Year: 2024

Type: article

Study design: Observational Study

Source: 무역학회지

DOI: 10.22659/ktra.2024.49.6.157

Authors: Dong-Myung Shin, Jang-Woo Choi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407955988

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