Work

Pengaruh Social Media Advertising Dan Inovasi Produk Terhadap Keputusan Pembelian Pada Usaha Kejora Flower Singaraja

Year: 2025

Type: article

Abstract: The aim of this study is to examine the impact of Social Media Advertising and Product Innovation on purchasing decisions at Kejora Flower Singaraja. Data collection was carried out using a questionnaire with a Likert scale, distributed online via Google Forms. The respondents of this study are 55 customers of Kejora Flower. This research employs a quantitative approach with data analysis conducted through multiple linear regression, processed using IBM SPSS Statistics 25. The results indicate that Social Media Advertising and Product Innovation have a positive and significant effect on purchasing decisions at Kejora Flower Singaraja

Source: GANEC SWARA

DOI: 10.35327/gara.v19i1.978

Authors: GUSTI PUTU EKA KUSUMA, PUTU NOVITA PRATIWI

Institution: Sekolah Tinggi Ilmu Ekonomi Satya Dharma

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4408073706

FWCI:

Cites: 10

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Related to: 10