Work

Analysis of Factors Influencing the Buyer Preferences on Goods and Services: Comparing E-Commerce and Retail Stores

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Cybernetics and Intelligent System (ICORIS)

DOI: 10.1109/icoris63540.2024.10903694

Authors: Michael Siek, Pasha Tadjoedin

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408183077

FWCI: 2.53

Cites: 26

Cited by: 2

Related to: 10