Work

Harnessing Content, Social Presence, Interactivity, and FOMO to Drive Purchase Intention in Live Shopping Experiences

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/icicyta64807.2024.10912840

Authors: Vicky, Irsyad Nuryatama, Danindra Rasyad Rabbani Hanartyo, Erwin Halim

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408324892

FWCI:

Cites: 21

Cited by:

Related to: 10