Work

The Influence of Social Learning Factors on Customer Purchase Intention in Online Stores

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/icicyta64807.2024.10913345

Authors: Hian Dwiputra Let Let, Stanley Natan Aminius, Steven Laurencius, Manise Hendrawaty

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408325402

FWCI: 1.298

Cites: 16

Cited by: 1

Related to: 10