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Consumer Choice in Holiday Park Vacations: Exploring Decision-Making Beyond Economic Factors

Year: 2025

Type: article

Abstract: This study examines the key factors influencing Chinese consumers when selecting holiday park vacations, beyond disposable income and pricing. It explores the hierarchy of consumer needs, external influences such as cultural and seasonal trends, and factors driving brand switching. Using survey data from 500 respondents across China, the study identifies major decision-making patterns and links them to established consumer choice theories. The findings provide insights for businesses to refine their marketing strategies and improve service offerings.

Source: Journal of Business and Management Studies

DOI: 10.32996/jbms.2025.7.2.5

Author: GAN YUANMEI

Institution: University of Perpetual Help System Laguna

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4408408310

FWCI:

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