Work

Study on enhancing consumers’ purchase intention in E-commerce agricultural products

Year: 2025

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-09-2024-0952

Authors: Chengzhi Sun, Chao Yu

Institution: Qingdao Agricultural University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4408417832

FWCI: 36.19

Cites: 15

Cited by: 20

Related to: 10