Work

A Study on the Effect of Consumer Innovativeness on Perceived Innovation, Perceived Value, and Purchase Intention: Focusing on the Moderating Effects of Scarcity Messages

Year: 2025

Type: article

Source: Journal & Article Management System

DOI: 10.31927/asec.21.1.3

Authors: Ye Weon Kim, Seung Hwan Lee

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408500483

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10