Work

Pengaruh Produk, Harga, Distribusi Terhadap Volume Penjualan Produk Nabati Pada PT. Pinus Merah Abadi

Year: 2025

Type: article

Abstract: Based on field findings, the issue identified is the fluctuation, which tends to decrease, in thesales volume of PT Pinus Merah Abadi. The objective of this study is to determine the impactof product, price, and distribution on the sales volume of Nabati products at PT Pinus MerahAbadi. This study is a quantitative research, using an explanatory research type, with timeseries data from July 2022 to May 2023, and analyzed using multiple linear regression. Theresults show that price has a positive effect on the sales volume at PT Pinus Merah Abadi.Product has a positive effect on the sales volume at PT Pinus Merah Abadi. Distribution hasa positive effect on the sales volume at PT Pinus Merah Abadi. Price, product, anddistribution together have a positive effect on the sales volume at PT Pinus Merah Abadi,with the most significant variable being price.

Source: Jurnal Manajemen DIVERSIFIKASI

DOI: 10.24127/diversifikasi.v5i1.4613

Authors: M Davin, Sri Retnaning Rahayu, Jati Imantoro

Institution: Universitas Muhammadiyah Metro

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: diamond

OpenAlex ID: W4408554785

FWCI:

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