A Comprehensive Study on Consumer Satisfaction in Electric Vehicles: Assessing Product Quality and Demographic Variables
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to analyze the impact of product quality on consumer satisfaction in the context of electric vehicles (EVs). With the growing demand for sustainable and eco-friendly transportation options, understanding the factors influencing consumer satisfaction is crucial for manufacturers and policymakers. The research examines how demographic variables—such as gender, residence, occupation, age, education, and income—affect consumer satisfaction with electric vehicles. A quantitative research approach was adopted, utilizing a survey instrument to collect data from 127 participants. Descriptive statistics, correlation analysis, and regression models were employed to analyze the relationships between the independent variables and consumer satisfaction.
Author: Dr. Jai Pal Sharma
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408637033