Work

Impact of gender on the online purchasing frequency: insights from Tizi-Ouzou in Algeria

Year: 2025

Type: article

Abstract: This paper attempts to highlight the effect of gender of e-shoppers on their purchase frequency in Tizi-Ouzou city (Algeria). This study was conducted on a sample composed of 155 participants through an online survey between July 20th, 2023 and January 25th, 2024, Independent samples t test and Matt Whitney U test were used through SPSS V26 software. The results demonstrated that the assumption of homogeneity of variances isn’t met (LEVENE’s test: 0.011). Therefore, it was needed to explore Matt Whitney U which indicated that significant differences are found between men and women regarding this issue (Sig: 0.019).

Source: Uluslararası sosyal, siyasal ve mali araştırmalar dergisi.

DOI: 10.70101/ussmad.1631230

Author: Chems Eddine Boukhedımı

Institution: Mouloud Mammeri University of Tizi-Ouzou

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: bronze

OpenAlex ID: W4408667742

FWCI:

Cites: 50

Cited by:

Related to: 10